Virtual Networking & Events, represent a new reality that unlocks exciting possibilities for many organizations more than ever before to successfully leverage the power of business events. They are primarily used for conducting virtual trade shows, summits and corporate events. Growth will not only come from external use cases, such as sales and marketing, but also from internal and external use cases such as training, sales meets and town hall events.

By 2025, the total number of webinars and virtual events will grow by 10 times and revenue will climb by 5 times over the pre-pandemic number. With the world reopening and people adapting to the new normal, hosts have realized that they now need to cater to both physical and online audiences. So, organizers will host part of their events and talks in person yet reach out to a wider audience with a virtual event element.

One key benefit of virtual events is that they make it allows organizers to secure guest speakers and experts worldwide that would have been beyond their reach with a live session, making it more inclusive and convenient for people to access content from the comfort of their homes for both the audience and attendees. Online events can also be scaled to accommodate many more attendees than a live-world venue ever could making it more accessible. In fact, based on research, 42% of organizers would continue to hold virtual events because they are more environmentally friendly than in-person sessions, eliminating the need for transport and cutting down on plastics and other disposable collateral often found at live events.

Moreover, they are budget-friendly where an organization can save costs by holding smaller events and webinars virtually and invest money in the biggest event of the year that brings in the largest number of leads.