A multilingual online presence is essential for a company to increase its customers. For a company which wants to grow globally and increase its customer base it will sooner or later face the problem of language barrier.
For a business to be successful globally localization is an important factor. Below are some important points to why localization is important.
The Difference between Localization and Translation?
Translation is simply changing words from one language to other language, moreover it is only one part of localization. On the other hand, localization includes translation with Graphics, Designs, Culture. The Simple difference between Translation and Localization is that in Localization the translation is portrayed in such a way that the targeted audience understand.
Localization increases customers.
It makes complete sense because if a customer lands on your website and not understand what you are trying to sell they won’t buy anything. On the contrary, if your website is localized, the customer understands the products the chances are they will stay and buy. Also, by localizing your website you show your clients you respect their ideas, customs, and social behavior.
Localization allows Businesses to explore new markets.
Localization is a must for businesses to explore new markets because localization overcomes fences related to the ideas, customs, and social behavior of a society. It is a fact that people prefer using their own language and tend to buy local products. Localized Businesses see the improvements in their client base from new markets in a very short period of time.
When it comes to global presence for a business simple translation is not enough. Localization plays an important role in overcoming language and cultural barriers and exploring new markets.